When
e-commerce first began, the only fraud solution available was built for
brick and mortar companies. Fraud detection tools mistook
legitimate transactions as fraud, and ignored fraudulent transactions
entirely. The crooks were years ahead of the tools.
Today, criminals continue to plague e-commerce. Fraud costs merchants billions each year and the rate of fraud is rising.
The true cost of fraud cannot be determined as suspicious merchants
reject a far higher percentage of orders resulting in lost sales due
to accidental rejection of legitimate transactions.
Smaller merchants are hit even harder.
A higher percentage of their revenue is necessary to fight fraud and
from the consumer’s perspective, fear of password detecting viruses,
Trojan horses and a variety of phishing attacks have made them leery
of shopping at less-known sites. In order to offset losses, merchants
must gain consumer confidence by diligently utilizing fraud detection
technology.
In 2001, ClickMerchant developed iSpyFraud™
one of the first online fraud detection tools. It was an
immediate success and soon became an industry standard. Today, iSpyFraud™ has been radically advanced by constantly updating its features. In addition to preset thresholds, iSpyFraud™ allows merchants to establish their own custom parameters in preventing fraud.
As we continue to fight fraudulent transactions, ClickMerchant is committed to provide its Affiliate Partners with new and innovative fraud protection tools.
Recent products include ClickMerchant's Customer Vault™ and Card-Holder
Authentication. Both products provide custom strategies that
enable merchants to secure and protect customer data. |